Will Sims started his career as part owner and GM of KATI radio in Casper. He later bought KODI in Cody and KWYO in Sheridan. He started KUGR AM in Green River and hired Al Harris as his GM, who is now owner of the station. He later bought KLME in Laramie and changed the call letters to KOJO. Will was an integral part of broadcasting in Wyoming. Building stations and making them first rate in their communities. He is a past President of the WAB and the now defunct Rocky Mountain Broadcasters. He served 4 years on the NAB Board. His station in Santa Fe, NM was nominated for two Marconi awards. His wife Gaby is General Manager of WVIS, Vieques, PR.